I create content for websites and apps that is useful and user-focused. I have experience working in multidisciplinary teams and on large digital transformation projects.
Content design Copywriting UX User research
Prototyping Data analysis HTML 5 CSS
SEO Photoshop Figma InDesign Social media
Training Agile / Scrum
Creating copy, microcopy and visual content for the UAL Website, Intranet, myUAL app and social media, in line with our tone of voice, branding guidelines and accessibility requirements.
Researching, prototyping and testing content and new features using a variety of UX practices and working closely with UX researchers and other designers.
Improved the intranet by researching, designing and testing new content sections, landing pages, IA and interactive features, which resulted in 68% user satisfaction. I am the main point of contact with our service provider.
Implemented an Instagram content strategy that resulted in 489% increase in followers in 2 years and the account ranking 6th in the UK among competitors.
Collaborated closely with Development and UX teams on large digital transformation projects: migration to new CMS, website redesign, design system, social media rationalisation.
Helped the team solve 300+ support tickets in under 3 months due to increase in requests since the coronavirus outbreak.
Trained 100+ new editors on our tone of voice, best content practices and using our content management. I also regularly share expertise in design sessions with the wider organisation.
Achievements include: Intranet's IA and main hubs redesign, launch of the UAL Staff Development Hub, new online presence for the Centre for Fashion Curation and new Business Section on the website.
Social Media Coordinator - UAL Post-Grad Community
November 2017 - December 2017
Created a content strategy to promote the Postgraduate Shows 2017 which resulted in an 40% increase in reach.
Writing posts, editorial selection of content, shooting and editing of pictures and short videos.
Digital Intern - Hotel Elephant Workspace Ltd
June 2017 - August 2017
Implemented a content strategy across website, blog, search engines, email and social media which resulted in a 70% increase of online bookings and enquiries (main KPI).
SEO and UX optimisation of the website, which ranked 3 positions higher in Google search results.
Writing copy and microcopy across all channels, customer interviews and shooting of pictures.
Content Editor - Video Systems Broadcast soc.cop.
September 2011 - May 2017 (Part-time and remote)
Writing and editing copy websites and printed materials.
Localisation of content and translation of copy into English, French and German.
Digital Content Designer - University of the Arts London (UAL)
January 2018 - present
MA Media and Communications - Distinction / A+
London College of Communication, University of the Arts London (UAL)
September 2016 - February 2018
BA Linguistic & Cultural Mediation - First Class / A+
University of Naples "L'Orientale"
October 2011 - February 2015
User Experience (UX) Design
University of the Arts London, 2020
University of the Arts London, 2019
Web Accessibility Training
Digital Accessibility Centre, 2019
Advanced Google Analytics
Advanced Social Media Strategy
Chartered Institute of Marketing, 2018
Online Marketing Fundamentals
Google & IAB Europe, 2018
Graphic & Editorial Design
NAD School, 2013